Our Mission

The Everyday Struggle with Shoe Care
At Novoc, we recognize that keeping footwear in top condition is a challenge that extends beyond just a personal need-it affects the entire family. Whether you're an athlete with gear that demands regular attention, a busy parent managing the household while trying to maintain your family's shoes, a professional constantly on the move, or an elderly individual finding it increasingly difficult to maintain a regular shoe care routine, the task can feel overwhelming.
Traditional methods often require a complicated mix of products and time-consuming steps, which simply doesn't fit into the busy lives we lead. This challenge can result in shoes wearing out faster than they should, adding unnecessary stress and expense.

Effortless Shoe Care Solutions
we are committed to making shoe care as simple and effective as possible for everyone, no matter their lifestyle or responsibilities. Our mission is to provide easy-to-use, innovative solutions that take the hassle out of maintaining footwear for the whole family. Whether you're looking to keep your children's shoes clean with minimal effort, need a quick and efficient way to keep your professional footwear looking sharp, or want a gentle yet effective solution that's easy on your hands, Novoc has you covered. We design our products to fit seamlessly into your life, ensuring that everyone--from busy parents to elderly individuals- --can enjoy Iong-lasting, well-maintained footwear with ease.